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Social Media Marketing and Digital Marketing Masterclass

Accredited by CPD QS | Interactive Lessons | Tutor Support included | Special Price


One Education

Summary

Price
£12 inc VAT
Study method
Online
Duration
21 hours · Self-paced
Access to content
12 months
Qualification
No formal qualification
CPD
10 CPD hours / points
Certificates
  • Certificate of completion - £9
  • Certificate of completion - £15
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

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Overview

Social Media Marketing and Digital Marketing are crucial for businesses to reach and engage with their target audience in today's digital age. With the ever-increasing number of people using social media platforms and other digital channels, businesses can capitalise on the opportunity to build brand awareness, drive traffic, and generate leads. In addition, effective social media and digital marketing strategies can also provide valuable insights into consumer behaviour, helping businesses to tailor their products and services to meet their customers' needs. Overall, social media and digital marketing offer an essential opportunity for businesses to stay competitive in the marketplace and reach new heights of success.

The Social Media Marketing and Digital Marketing Masterclass is an extensive course that can help you elevate your digital marketing skills. It covers a wide range of topics, including social media marketing, search engine optimisation (SEO), video production, and podcasting. By completing this course, you will gain knowledge and skills that can help you succeed in the world of digital marketing.

Throughout the course, you will learn how to create a powerful social media and content marketing plan, build and manage an email list, develop engaging social media posts, and master audio and video production. You will also explore local SEO and SEO, which will help you understand how to improve your site's ranking in Google local search. Additionally, you will receive guidance on YouTube marketing, Quora marketing, and Pinterest marketing to help you enhance your brand's digital presence.

Learning Outcomes:

  • Develop a comprehensive social media and content marketing plan
  • Create engaging social media posts and blog articles
  • Master audio and video production for video and podcasting
  • Build and maintain an email list and create effective email copy
  • Understand local SEO and SEO and improve your business's ranking in Google local search
  • Utilise platforms such as YouTube, Quora, and Pinterest to boost your brand's online presence

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Course media

Description

Course Curriculum:

  • Understanding Social Media Marketing
  • Marketing As A Business Priority
  • The Buyer Journey
  • Bob's World View
  • Social Media Marketing And SEO
  • Social Media Marketing Platforms
  • Posting On Social Media Platforms
  • Social Media Posting Ideas
  • Creating A Social Media Marketing Post
  • Community Based Marketing
  • Building A Social Media And Content Marketing Plan
  • Cases Studies
  • Creating Social Media Images
  • Profile Image - Creating Your Social Media Profile Image
  • Profile Image - Lighting And Posing Your Subject
  • Profile Image - Editing Your Image With Snapseed On An iPhone Or Smartphone
  • Blogging - Copywriting For Blogs And Articles
  • Blogging - Writing Your Copy
  • Email Marketing - Building Your Email List
  • Email Marketing - Using Your Email List
  • Email Marketing - Email Copywriting
  • Email Marketing - Email Analytics - Automations - Maintenance
  • Local SEO + SEO - A Guide To Ranking Your Local Business In Google Local Search
  • Local SEO + SEO - Google Search And Your Position In Local Search
  • Local SEO + SEO - Google My Business - A Strong Local SEO Factor
  • Local SEO + SEO - Building Up Reviews - Including Google Local Reviews
  • Local SEO + SEO - Backlinks - Understand How They Improve SEO
  • Local SEO + SEO - On Site SEO - Improving Your Sites SEO
  • Local SEO + SEO - Keyword Optimisation For Powerful SEO
  • Local SEO + SEO - Local Business Online Marketing
  • YouTube Marketing - YouTube Channel Setup And SEO
  • YouTube Marketing - YouTube Video Launch Strategy
  • Audio Production - Mastering Audio Production For Video And Podcasting
  • Video Production - Mastering Video Lighting And Subject Composition
  • Video Production - Green Screen Video Production
  • Video Production - On Camera Presence - Getting Comfortable On Camera
  • Video Production - Writing A Promotional Script For Your Video
  • Video Production - Video/Audio Editing With Adobe Premiere Pro + Adobe Audition
  • Introduction To Vlogging
  • Understanding Instagram
  • Quora Marketing
  • Pinterest Marketing
  • Introduction To Podcasting

How is the course assessed?

Upon completing an online module, you will immediately be given access to a specifically crafted MCQ test. For each test, the pass mark will be set to 60%.

Exam & Retakes:
It is to inform our learners that the initial exam for this online course is provided at no additional cost. In the event of needing a retake, a nominal fee of £9.99 will be applicable.

Certification
Upon successful completion of the assessment procedure, learners can obtain their certification by placing an order and remitting a fee of __ GBP. £9 for PDF Certificate and £15 for the Hardcopy Certificate within the UK ( An additional £10 postal charge will be applicable for international delivery).

Who is this course for?

The course is ideal for highly motivated individuals or teams who want to enhance their professional skills and efficiently skilled employees.

Requirements

There are no formal entry requirements for the course, with enrollment open to anyone!

Career path

  • Digital Marketing Manager: £40,000 - £60,000
  • Social Media Manager: £25,000 - £40,000
  • SEO Specialist: £20,000 - £35,000
  • Content Marketing Manager: £35,000 - £50,000
  • Email Marketing Specialist: £25,000 - £40,000
  • Video Marketing Specialist: £30,000 - £45,000

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.

Certificates

Certificate of completion

Digital certificate - £9

You can apply for a CPD Accredited PDF Certificate at the cost of £9.

Certificate of completion

Hard copy certificate - £15

Hard copy can be sent to you via post at the expense of £15.

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.